Erkin Demir is an Istanbul-based photographer working across fashion, commercial, and experimental imaging. Over the past decade, his work has moved between campaign photography for brands, self-directed editorial, and an ongoing double exposure series that gained international recognition through publications including My Modern Met and Fubiz. His commercial clients include Macy's, Toni&Guy, and Icelandic Glacier, among others. More recently, he has been integrating AI-generated imagery into his practice — not as a replacement for the camera, but as an extension of the same visual instinct. He shoots with a preference for atmosphere over perfection: hard light, lived-in spaces, and subjects who look like they exist beyond the frame.